The International Travel Professionals Network (ITPN) recently met in Asheville, NC. The focus of the meeting was technology in running the business and in marketing. We covered some of the newer tools available to us; webinars to help us to use this technology and what tools are best to help us work while on the road. An important topic was social media and the differences in communication styles and vacation ideas between baby boomers and the millennial generation. When it comes to vacations, values and priorities are different and we must be sensitive to the needs of each generation.
Asheville is an ideal meeting destination, with easy access, and lots to do when not in sessions. A sophisticated city filled with southern charm and a deep but constantly evolving arts and cultural heritage. It is known for its microbreweries and has an interesting musical street scene.